Eyetracking by eyetracker | About eyetracker

About eyetracker

Since our inception in 2002 we have undertaken hundreds of eye tracking studies and have become the leading eye tracking company in Europe. Gaining an enviable reputation for delivering meaningful results for many of the world's best known brands.

The data generated from eyetracker studies is being used to shape strategies in product design and packaging, product placement and POS. Helping marketers maximise their brand’s visual equity - the increased consideration and incremental sales triggered by visual attention.

Over the last 9 years we have developed a number of research tools to aid us in our quest for knowledge to find out more about:

AdSight

PackSight

ShopperSight

please contact us either by phone + 44 (0) 20 8832 7400 or by using our on-line information request form. click here

As can be seen above, we use the latest state of the art unobtrusive eye tracking systems, that has allowed us develop our own research models and tools that help our clients to get a real understanding of:

The shopper’s journey and how shoppers navigate their route to purchase
The effectiveness of signage and navigation aids
Their decision making process
Physiological levels of engagement and interest
Point-of purchase and point of sale behaviour

EyeTracker Eyetracking Services

About eyetracker