In a world where technology is becoming ever more vital to running a business, companies need to make sure they are standing out from the others.
Drawing on our theoretical knowledge regarding attention and perception we offer usability tests for websites along with tablet and app testing services, these provide valuable insight into what grabs the users attention, what they notice and just as importantly what they don’t notice. Eye tracking research uncovers what users look at first, whether calls to action get noticed and what content users actually read. Eye tracking scrutiny also reveals what page elements are confusing or distracting so that clients can make informed and objective decisions about new website designs and content. In a world where every advertising platform has to fight for attention, this usability research tool is a cost effective way for clients to ensure their designs work.