Eyetracking by eyetracker | eyetracker case studies

Case studies

eyetracking is an adaptable research tool, that may be used in many ways to monitor the human eye and to track exactly what is being looked at, and for how long. The following examples provide a brief insight into the power of this technology and its uses on varied applications. If you would like more detail about these case studies please feel free to contact us.

1) Packaging - Beverages

An international brewery required help to resolve the issues surrounding the design direction of their drinks packaging and to determine what influences a shopper’s decision to buy. Results from the eyetracker studies proved that the existing packaging was excellent graphically however, shoppers were "confused" by the images used. The packaging was redesigned accordingly, resulting in improved stand out.

2) Packaging - Confectionery

An international distributor wanted to know which of the three new potential designs for packaging their brand would get them the maximum shelf stand out. eyetracker ran a study in a hall test environment to examine and compare the three new packaging designs. The results proved which new design concept had the best stand out gain the highest potential sales penetration.

3) Web-site

The business development unit of an International Bank wanted to know where the viewer’s attention was being drawn to on their site. eyetracker was used to research cross selling opportunities and the best positioning for cross selling real estate. The “home page” was subsequently redesigned, producing a substantial increase in successful site traffic.

4) Newspapers

A Global Newspaper Publisher had noticed that advertising revenues were being attacked by other forms of media. The strategic development department wanted to prove that people actually processed adverts placed in their publication. eyetracker proved that even when a respondent had no immediate recall of an advert during their post questioning interview, they could however, recognise and name a brand that they had sub consciously looked at whilst reading the paper.

5) Digital Billboards

eyetracker recently completed a study for JCDecaux in Heathrow’s dazzling new Terminal 5. JCD wanted to assess the impact of the digital screens within the terminal; analysing their visual effect by investigating brand awareness and product recall

The results were enlightening and proved maximum optimisation of the digital media. Creative observations and more details of the study may be found at the following link. Please paste into your web browser to access: http://cde.cerosmedia.com/1J4a55e87293271169.cde .