Eye tracking videos
Here is a selection of various eye tracking related videos, indulding actual clips from studies we have run.
Ad testing the O2 Be More Dog advert. Here we see the cumulative gaze sequence of a number of respondents watching the advert. While this type of output is intrinsically engaging what is of real value is the fixation data behind the video.
Menu testing using eye tracking glasses
A respondent filling their car and then going into the shop to pay for the fuel.
The mobile eye tracking a shopper in London's West End
A documentary produced by BBC1 with eyetracker to explain how eye tracking research can be used in both the retail and OOH markets.
- 23/09/16 Eye tracking seminar for beginners 28th October 2016 Central London
- 02/09/16 Free eye tracking pilot study
- 11/04/16 Come and see us at Insight 2016
- 22/02/16 RNLI using eyetracker to help train life guards - see Sky Swipe report