Eye tracking videos

Here is a selection of various eye tracking related videos, indulding actual clips from studies we have run.

Ad testing

Ad testing the O2 Be More Dog advert. Here we see the cumulative gaze sequence of a number of respondents watching the advert. While this type of output is intrinsically engaging what is of real value is the fixation data behind the video.

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Be More Dog eyetracker branding

Menu testing

Menu testing using eye tracking glasses

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Menu testing eyetracker branding

Filling station

A respondent filling their car and then going into the shop to pay for the fuel.

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Filling pump

iphone and ipad

Mobile eye tracking on an iphone and ipad

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iphone and ipad

Eye tracking a magazine

Eye tracking a magazine

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Easyjet.wmv

shopper

The mobile eye tracking a shopper in London's West End

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Outdoor eye tracking

Inside Out

A documentary produced by BBC1 with eyetracker to explain how eye tracking research can be used in  both the retail and OOH markets.

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inside out 2 download.wmv

Times iPad

A respondent being eye tracking while looking at an Ipad.

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Times Ipad