Eye tracking can be applied in a whole range of market research studies including:
Retail – shopper behaviour, pack and shelf testing
Advertising and communications- media, ad and direct mail
Publishing – both on and off line including web site usability
Web - usablity testing and bench marking
 As well as offering eye tracking as a methodoligy we are able to complement this service with high quality in-store filming allowing us to capture shopper behaviour at both Macro (whole store) or Micro (within the catogory or at the fixture) level.