Why use eyetracker

eyetracker allows the monitoring of both the conscious and unconscious gaze movements of a respondent and can be applied over a wide variety of media.

This innovative research technique enables the researcher to get a detailed understanding of what a respondent is looking at, with a depth of understanding that is impossible via normal research techniques.

By accessing the “minds eye” of consumer cognition, conclusions and recommendations can be made that can ultimately effect the way in which products and services are marketed.

eyetracker employs the very latest in unobtrusive eye tracking technology, that allows us to collect data in "real world settings".

Although the technique of eye tracking has been possible for over forty years, it is only recently that advances in technology have meant that eye tracking can be used as a commercially viable research tool.