Case Studies

eye tracking is an adaptable research tool, that may be used in many ways to monitor the human eye and to track exactly what is being looked at, and for how long. The following examples provide a brief insight into the power of this technology and its uses on varied applications. If you would like more detail about these case studies please feel free to contact us.

Retail Cosmetics

This project was commissioned to evaluate the effect of packing, shelf promotions and “educational panels”

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Retail

A global manufacturer wanted to understand the difference between how the shopper responded to a new store layout and POS vs the old store layout and POS.

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Brewing

A drinks company required help to resolve the issues surrounding the design direction of their drinks packaging and to determine what influences a shopper’s decision to buy.

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Brewing

A drinks company were spending in excess of £4 million pounds per year on promotional material.

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Digital Billboards

eyetracker recently completed a study for JCDecaux in Heathrow’s Terminal 5.

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Newspapers

A Global Newspaper Publisher had noticed that advertising revenues were being attacked by other forms of media

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Website

The business development unit of an International Bank wanted to know where the viewer’s attention was being drawn to on their site

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Packaging - Confectionery

An international distributor wanted to know which of the three new potential designs for packaging their brand would get them the maximum shelf stand out.

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For further possibilities, more information and advice please contact us either by phone + 44 (0) 20 8832 7400 or by using our online information request form.