eye tracking is an adaptable research tool, that may be used in many ways to monitor the human eye and to track exactly what is being looked at, and for how long. The following examples provide a brief insight into the power of this technology and its uses on varied applications. If you would like more detail about these case studies please feel free to contact us.
Over the last 12 months we have conducted a wide range of projects for clients throughout Europe. To give you a very quick idea about the ways in which companies are using eye tracking here you will find a list of examples.
This is by no means all the projects we have been involved in, it is just meant to spark your interest. If you want to know more about any of these projects please feel free to contact us.
This project was commissioned to evaluate the effect of packing, shelf promotions and “educational panels”
A global manufacturer wanted to understand the difference between how the shopper responded to a new store layout and POS vs the old store layout and POS.
A drinks company required help to resolve the issues surrounding the design direction of their drinks packaging and to determine what influences a shopper’s decision to buy.
A drinks company were spending in excess of £4 million pounds per year on promotional material.
eyetracker recently completed a study for JCDecaux in Heathrow’s Terminal 5.
A Global Newspaper Publisher had noticed that advertising revenues were being attacked by other forms of media
The business development unit of an International Bank wanted to know where the viewer’s attention was being drawn to on their site
An international distributor wanted to know which of the three new potential designs for packaging their brand would get them the maximum shelf stand out.
For further possibilities, more information and advice please contact us either by phone + 44 (0) 20 8832 7400 or by using our online information request form.
- 23/09/16 Eye tracking seminar for beginners 28th October 2016 Central London
- 02/09/16 Free eye tracking pilot study
- 11/04/16 Come and see us at Insight 2016
- 22/02/16 RNLI using eyetracker to help train life guards - see Sky Swipe report