Since our inception in 2002 we have undertaken hundreds of eye tracking studies and have become the leading eye tracking company in Europe. Gaining an enviable reputation for delivering meaningful results for many of the world's best known brands.
Using both mobile (real world) and static (screen based) eye tracking we provide accurate, in-depth analysis on how customers interact with products – where they look and their levels of cognitive engagement providing real in-sights into The First Moment Of Truth.
Our unique approach combines both psychological and qualitative research techniques with advanced data analysis models, which enables us to validate conclusions and provide effective/deliverable recommendations.
The data generated from eyetracker studies is being used to shape strategies in product design and packaging, product placement and POS. Helping marketers maximise their brand’s visual equity.
eye tracker is a versatile solution that may be used anywhere for a variety of different projects. Our services are flexible and may be tailored to suit your individual requirements, all of which are available for use in the UK and the whole of Europe:
Full Agency Service
We offer a full research and analysis service including: • Study design by qualified team of statisticians and psychologists. • Location sourcing • Recruitment of respondents • Respondent interviewing • Project Management • Detailed eyetracker scanning and analysis • Fully documented findings and recommendations • Presentation of results
We recognize that not everyone wants our full service, therefore, we also offer a system rental service including the provision of a fully trained and experienced system operator.
- 11/02/13 eyetracker to present at Making Cosmetics @ The National MC Museum, Solihull 13/3/2013
- 04/11/12 Eyetracker and DS Smith packaging announce partner agreement
- 11/06/12 New HD and wireless eyetracker
- 11/05/12 eyetracker exhibiting at The Insight Show