Why use eye tracking?

Over any 24 hour period we are continually bombarded by visual information that we have to process and make decisions upon. Much of this information is instantly processed at an instinctive and emotional level, a level at which we are completely unconscious of. 

Traditional research techniques rely upon self reporting methodologies, which are fine if you want to explore what people think they looked at, but if you really want to know what draws their attention the only way to do it is by using eye tracking. 

Invest your time to look at the video below, it only lasts two and a half minutes but will prove beyond any doubt just why eye tracking is such a powerful tool in the researcher's armory. 

Reasons to use Eyetracking

Reasons to use Eyetracking

Reasons for using eye tracking

Services we offer

Services we offer

Fixed Eyetracking

Mobile Eyetracking

Results & Output

Omnibus

Case studies

Case studies

eye tracking is an adaptable research tool, that may be used in many ways to monitor the human eye and to track exactly what is being looked at, and for how long. View our case studies for a brief insight into the power of this technology and its uses on varied applications.

News & Events

News & Events