In today’s marketplace, companies face significant competitive challenges and with limited budgets and time constraints, companies need cost effective research tools to aid decision making. Our omnibus eye tracking services provides such a tool. Because the fixed costs are shared, any client can buy just a portion of the interview time for a relatively low fee and the benefits gained from the results will more than cover the cost.
Over the course of a month we run various eye tracking studies for the advertising, packaging and direct mail industry. For each session we take a maximum of 12 submissions (a submission consists of one piece of media) submitted by a range of customers. These submissions are built into an eye tracking carousel (imagine a PowerPoint screen show) which is then shown to a minimum sample of 35 respondents.
All participants in the study will receive an eye tracking analysis of the material they input including Heat maps, AOI percentage maps, Gaze sequence maps and typical gaze plot videos making our omnibus the most cost effective and budget friendly option to test your creatives.
Feel free to contact us to find out when we will be running our next omnibus.