Our Eye tracking Omnibus
What is an omnibus eye tracking service?
With limited budgets and time constraints, companies need cost effective research tools to aid decision making. Our omnibus eye tracking services provides such a tool. Because the fixed costs are shared, any client can buy just a portion of the interview time for a relatively low fee and the benefits gained from the results will more than cover the cost.
In today’s marketplace, companies face significant competitive challenges.
Over the course of a month we run various eye tracking studies for the advertising, packaging and direct mail industry. For each session we take a maximum of 20 submissions (a submission
consists of one piece of media) submitted by a range of customers.
These submissions are built into an eye tracking carousel (imagine a PowerPoint screen show) which is then shown to a minimum sample of 35 respondents. Each item will appear on screen for 5 seconds as previous research has proved that the first 5 seconds of exposure are the most important for building interest and triggering action.
All participants in the study will receive an eye tracking analysis of the material they input including Heat maps, AOI percentage maps, Gaze sequence maps and typical gaze plot videos.
- 10/03/15 our next London eye tracking seminar has been announced for 23/03/2015
- 15/01/15 eye tracking seminar
- 07/01/15 eyetracker annual social clay pigeon shooting day announced for 27th February
- 17/11/14 Next date for the eyetracker DM Omnibus set for December 11th 2014