Web Usability

Eye tracking studies complement traditional usability testing and provide valuable insights into how users take in online content. It lets you see where users look, what grabs their attention and importantly, what they fail to see.

As a website usability research tool, it’s a cost-effective way for clients to ensure their design works. Eye tracking research uncovers what users look at first, whether calls to action get noticed and what content users actually read. Eye tracking scrutiny also reveals what page elements are confusing or distracting so that clients can make informed and objective decisions about new website designs and content. 

Stand alone or fully integrated

Our services can be provided as an individual study or easily integrated into other market research to complement the work and provide a greater degree of understanding.